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B-Side Study

The Tech Report: Bits and Bytes

Technology is more essential than ever for Small Businesses. Just how essential, you ask? Well, a whopping 71% of SMB purchases are tech purchases. So, with that stat in mind, we decided it was time to key in on the way Crusader SBOs think, breathe, and purchase tech.

See the 2017 Micro-Study
Image: B-side Study
B-Side Study

Deep Diving with Small Business Crusaders

In today’s always-on, digital world there are countless resources, avenues, and outlets. And our Small Business Crusaders are expert navigators. So, we set out on the next B-Side expedition. The mission? Tracking and examining the purchasing behavior of the Small Business Crusader. Let’s dive in.

See the 2017 B-Side Study
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B-Side Study

Are You Feeding Sharks or Sheep?

The first two rules of content marketing — sharks don’t eat grass, and sheep can’t swim! Actually, we’re not sure about that last one, but we are sure that Artisans consume content differently than Crusaders. Check out our new B-Side Study, and find out if your SBOs are grazers or hunters.

See the 2016 B-Side Study
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SMB-ROLL

We’ve Got Questions?

Quick question: What’s the best way to get to know someone? If you guessed arm wrestling, you’re weird. If you answered with "ask them questions," you’re correct. Your prize is our video series where we get to know SBOs by asking some FAQs, and some not so FAQs.

Watch our SMB-Roll
Small Talk

Where Business is Personal

What does Small Business Saturday mean to SBOs? We wanted to know. So, we took to the streets and asked how Small Business Saturday impacts their businesses. And our findings? Let’s just say that, while each SBOs story was different, the sentiment behind Small Business Saturday was something they all had in common.

Read our latest post
Image: Small talk

Additional Insights into Small Business

Now you know what we do. So now we want to know:

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