With all of the election polling that was going on, we were inspired. So we put together a quick poll of our own.
We asked small businesses across the country how they'd be impacted by the presidential election results. Are they dusting off those "Help Wanted" signs? Or will they delay the groundbreaking on their second location? Well, the results are in, and you'll be amazed at the trends we discovered below.
Based on these preliminary results, we believe this topic deserves some additional study to find out more about how macro topics like politics impact the small business community. We'll be launching more in-depth research through Cargo's ongoing B-Side Marketing Project. This long-term research initiative is specifically designed to reveal behaviors, attitudes, and insights of small business decision makers so that brands can better understand and connect with them (see Volume 1 of our B2SB Foundational Study, here).
Check back with us to get the latest insights, or better yet, use the tab at the top to sign up for project updates.
We asked small businesses across the country how they'd be impacted by the presidential election results. Are they dusting off those "Help Wanted" signs? Or will they delay the groundbreaking on their second location? Well, the results are in, and you'll be amazed at the trends we discovered below.
Based on these preliminary results, we believe this topic deserves some additional study to find out more about how macro topics like politics impact the small business community. We'll be launching more in-depth research through Cargo's ongoing B-Side Marketing Project. This long-term research initiative is specifically designed to reveal behaviors, attitudes, and insights of small business decision makers so that brands can better understand and connect with them (see Volume 1 of our B2SB Foundational Study, here).
Check back with us to get the latest insights, or better yet, use the tab at the top to sign up for project updates.
