CargoNET >>
_
PASSWORD ACCEPTED
TECH AND SMB  ACCESS GRANTED.
ENTER 
THE DATA STREAM. 
Vol. 11, B-Side U.S. Brand Study, Summer 2015

A new state of mind(sets)

We know Small Business Owners (SBOs) are different. But how different are they? We decided to find out with our latest B-Side Study. Taking a popular psychological concept, “Fixed Mindset versus Growth Mindset,” we set out to see if SBOs adhere to this widely accepted and used principle. The results? Let’s just say our SBOs proved what we already knew, and taught us something we didn’t. You can read more about the concept behind the study in our Full Report, but we’d like to take this opportunity to introduce two new Small Business Owners who surfaced during our study — the Artisan and the Crusader. Not only are they different from your typical consumer, but they're different from each other as well.

We'll trade you

You tell us a little about yourself, and we'll share this exclusive B2SB Marketing® content with you. And we promise. We won't be sharing your info with any rich foreign princesses. We'll keep it between us. Deal?

Required

We'll trade you

You tell us a little about yourself, and we'll share this exclusive B2SB Marketing® content with you. And we promise. We won't be sharing your info with any rich foreign princesses. We'll keep it between us. Deal?

Required

They're looking for:

A great idea that will change My world

A great idea that will change The world

They're focused on:

The product

The business

Their enemy:

Failure

Complacency

Their Vulnerability:

Risk aversion, with tendency not to see the forest for the trees

Embracing failure too much, with a tendency not to see the tree for the forest

Their core values:

Expertise / knowledge Stability Service

Opportunity / innovation Effort Vision

Their key challenges:

Staying current Deepening knowledge Protecting my niche

Focus Choosing a course

They are both optimistic about their business

67%

62%

Both are expecting slight growth in the next 12 months

52%

48%

Both don’t believe brands are marketing to them effectively

65%

63%

Top challenges

Managing growth Work / Life balance

Chasing technology Keeping customers happy

Future spending

Operational areas: Daily operations, office supplies, telephone, and internet

Growth areas: Employee investments, technology, and marketing

Frustrations when dealing with marketers

Slow to respond, Not understanding my business

Quality of product or service, Customer service

Further Thinking

Now you know what we do. So now we want to know:

Contact Us

Oops! It looks like something went wrong.
Please refresh your browser and try signing up again.
required

Thanks For The Interest

Your message has been successfully sent. We'll get your note to the right Cargonian and we'll be in touch soon.

Unsubscribe

Whoops! Something was wrong with your submission
An unexpected error has ocurred. Please try again later.
required

You're leaving us?

We really hate to see you go, but we understand how full inboxes can get. No worries. Just click below, and we'll unsubscribe you from the list. And hey, if you ever change your mind, you know where to find us.

You have been successfully unsubscribed.