Marketing Strategist (Experience Architect)


The Marketing Strategist must possess a solid foundation in marketing strategy and communications planning. They will have proven themselves in developing successful brand and customer experiences in the B2B space. We’re looking for a proven “big thinker” that can navigate a large set of data resources and simplify it into a clear direction supported by creative, actionable insights. In addition, this role will be responsible for collaborating with the account team to formulate multiple marketing strategies to achieve clients’ annual business goals. The Marketing Strategist should have a dynamic personality with outstanding presentation skills and the ability to command a room while in front of internal teams, prospects, and existing clients. 


  • Establish and steward achievement of marketing KPI’s for client campaigns. 
  • Develop strategic briefs to enable all client team members to effectively execute against the briefs. 
  • Ensure that campaign tactics and activations align with and support objectives, brand standards, and desired customer experience. 
  • In collaboration with other team members, develop accurate project estimates, scopes, schedules, and budgets.
  • Lead strategy development and actively participate in presentation construction for organic and new business opportunities.  
  • Work with assigned Team and Team leadership to ensure that target client satisfaction and Agency Growth Income (‘AGI’) growth metrics are achieved for each assigned account. 


  • Establish detailed marketing strategies that align with the client’s business strategies, plans, and objectives. 
  • Research and forecast marketing trends and changes by collecting and analyzing market and competitor data. 
  • Leverage data to crystallize actionable insights that drive the overarching strategy for the client’s brand. 
  • Develop strategies to direct the creation and execution of experiences and campaigns aligned with marketing goals. 


  • Bachelor’s degree in related field 
  • Have 7-10 years previous experience in a marketing/advertising agency or in-house marketing department. 
  • Possess strong analytical and measurement skills. 
  • Familiarity with interpreting and applying qualitative and quantitative research.