LG CREATEBOARD
"How can we grow LG CreateBoard® in the K-12 education space, when the category leader is established as the 'safe choice'?”
— LG Business Solutions
Insight we discovered:
Interactive boards promise dynamic learning—but too often, they’re just expensive whiteboards. Teachers want to unlock their full potential but lack the training and support to do so.
Creative concept:
“The LG CreateBoard Success Center”
To generate more engaged leads, we built a tutorial hub that demonstrated the full potential of CreateBoard by highlighting very specific, unique ways it can impact the classroom.
