Insight we discovered:
Having a security system isn't a safety guarantee. At most, it's a fraud deterrent. There's always someone that can break in.
Creative concept:
Lenovo and Cargo partnered with world-renowned hackers (anonymous, of course) to reveal how they target small business and other real-world vulnerabilities. This helped us understand how Lenovo’s security solutions can stop fraud. We used a nurture campaign to engage small businesses about what we discovered.
Results:
This unexpected, insider-led approach sparked conversations, earned trust, and drove engagement.
Results:
This unexpected, insider-led approach sparked conversations, earned trust, and drove engagement.