PROUD SPONSOR
OF THE WORKDAY
“How can we overcome our luxury perception and establish credibility in the commercial work van market?”
— Mercedes-Benz Canada Sprinter Van Marketers
Insight we discovered:
Independent trade service professionals perceived Mercedes-Benz Vans as a premium, luxury brand rather than a practical, reliable commercial solution. We needed a way to demonstrate that our vans weren't luxuries, but more durable, cost-effective, and reliable for getting tough jobs done.
Creative concept: “Proud Sponsors of the Workday”
Mercedes-Benz Vans aren’t just for show—they’re made to work. This campaign challenged the perception by showcasing MB Vans covered in dirt, loaded with tools, and pushing through long workdays demonstrating their strength, efficiency, and cost-effectiveness.
Results:
With a 23% YoY increase in sales, an 18% lift in brand credibility, and 5,504 units sold, the campaign successfully shifted perceptions, proving that Mercedes-Benz Vans are more than just premium—they're built for real work.
YOY Increase in sales
Results:
With a 23% YoY increase in sales, an 18% lift in brand credibility, and 5,504 units sold, the campaign successfully shifted perceptions, proving that Mercedes-Benz Vans are more than just premium—they're built for real work.
YOY Increase in sales
