TEAM SKIP
"How can we protect our market share from the big international delivery providers like Uber Eats and DoorDash that are expanding into Canada?"
Insight we discovered:
Canadian patriotism—Canadiana—is real. When given the choice, homegrown brands come first.
Creative concept: "Team Skip!"
SkipTheDishes, affectionally known locally as “Skip,” is Canada’s original, homegrown food delivery service. They needed a presence at the Restaurants Canada show that set them apart from the invading competitors. Hockey is Canada’s sport, so, we created a hockey-themed booth, complete with a rink and scoreboard. We also had celebrity appearances that celebrated their NHL partnership.
Results:
"Skip" had record booth attendance and won Best Booth out of 500+ exhibitors. We also generated 120+ new restaurant partner leads, and nearly 400 partner engagements.
