VIRTUAL RESTAURANTS
“How can we adapt to post-pandemic challenges and evolving consumer preferences?”
O’Charley’s Marketers
“How can we adapt to post-pandemic challenges and evolving consumer preferences?”
O’Charley’s Marketers
Insight we discovered:
Relying on a traditional dine-in model was no longer sufficient. Brands had to rethink how to deliver value and drive revenue through digital and off-premise channels.
Creative concept:
“Virtual Brand Development”
We reimagined the restaurant experience by creating innovative virtual brands that leveraged existing resources, delivering value and driving revenue through new channels. This approach offered consumers convenient, compelling options beyond dine-in, highlighting adaptability and the ability to thrive in a post-pandemic world through strategic innovation and channel diversification.
Results:
The virtual brands filled the revenue gap created by the pandemic, generating consistent, incremental sales that continue to contribute nearly 10% of overall revenue.
Consistently contributed up to 10% of total system revenue
