WICKED WEED
“How can we help our portfolio of beers stand out in a saturated craft brew landscape?”
— Wicked Weed Marketing Team
Insight we discovered:
Craft beer drinkers are some of the most exploratory in the alcohol category, often choosing to sample new products based on eye-catching packaging and appealing flavor cues.
Creative concept:
Wicked Weed had recently launched new packaging, but they had not featured it prominently in any of their advertising. To grab our audience's attention, we brought Wicked Weed's packaging to life while crafting a dynamic, eye-catching approach to appetite appeal.
Results:
The campaign is still underway, but we can report that Wicked Weed consumption has ticked up around here.
