Intel

Power of AND

The Ask

“How can we educate IT decision makers on the dual benefits of 2-in-1 PCs without losing the performance they demand?”

— Intel Marketing

Insight

Lack of understanding and motivation for 2-in-1 PCs.

Idea

Omnichannel campaign driving engagement to the Intel.com website.

Impact

25% increase in intent to buy during campaign flight.

More work