Small Talk

Where the Experts
go for Expertise

We know a thing or two about B2SB Marketing®. Some say we even invented it. See that fancy ® mark? But, enough about us. If you’re looking for all the data, insights, and information on what makes Small Business Owners tick, then we’ve got exactly what you’re looking for.

Millennials Decoded

Millennials Decoded

Avocado toast, Instagram, and turmeric lattes—these are the things Millennials are made of. Right? Wrong. Millennial Small Business Owners are a lot of things, but cliché isn’t one of them. Now, we’re pulling back the curtain and decoding the mindset of the Millennial Small Business Owner.

A New State of Mind(sets)

A New State of Mind(sets)

Small Business Owners? They’re different to say the least. And that difference is rooted in their mindset. Taking a popular psychological concept, “Fixed Mindset vs Growth Mindset,” we set out to explore whether or not SBOs fall in line with this principle.

Are You Feeding Sharks or Sheep?

Are You Feeding Sharks or Sheep?

The first two rules of content marketing—sharks don’t eat grass, and sheep can’t swim! Actually, we’re not sure about that last one, but we are sure that Artisans consume content differently than Crusaders. Check out the study to discover whether your SBOs are grazers or hunters.


Want More of the Good Stuff?

Head to Small Talk for more studies, in-depth B2SB insights, and more.

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