B-Side Study

The Tech Report: Bits and Bytes

Technology is more essential than ever for Small Businesses. Just how essential, you ask? Well, a whopping 71% of SMB purchases are tech purchases. So, with that stat in mind, we decided it was time to key in on the way Crusader SBOs think, breathe, and purchase tech.

See the 2017 Micro-Study
Image: B-side Study
B-Side Study

Deep Diving with Small Business Crusaders

In today’s always-on, digital world there are countless resources, avenues, and outlets. And our Small Business Crusaders are expert navigators. So, we set out on the next B-Side expedition. The mission? Tracking and examining the purchasing behavior of the Small Business Crusader. Let’s dive in.

See the 2017 B-Side Study
Image: B-side Study
B-Side Study

Are You Feeding Sharks or Sheep?

The first two rules of content marketing — sharks don’t eat grass, and sheep can’t swim! Actually, we’re not sure about that last one, but we are sure that Artisans consume content differently than Crusaders. Check out our new B-Side Study, and find out if your SBOs are grazers or hunters.

See the 2016 B-Side Study
Image: B-side Study

Additional Insights into Small Business

Now you know what we do. So now we want to know:

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