Cargo is thrilled to announce that Bryce Gartner, Chief Experience Officer, will be a featured speaker at the ABA Bank Marketing Conference. This annual gathering amongst CMOs, marketing professionals, and banking executives from hundreds of banks across the United States is known for propelling bank marketing strategies to new heights. This year’s event will be held September 27-29 in the vibrant city of Austin, Texas.
During the session titled “Using Data to Enhance the Customer Experience in Small Business Banking,” attendees will learn how banks can leverage customer data to deliver unparalleled financial products and services tailored to meet the unique needs of Small and Medium-sized Business (SMB) customers. Gartner’s expertise will take center stage as he delves into the power of data-driven strategies to optimize the banking experience ultimately drives growth, market share, and customer satisfaction.
“Small and Medium-sized Businesses are the driving force of our economy, and banks hold a unique opportunity to deeply understand their diverse and unique needs. By using data to segment these businesses, we can deliver seamless banking experiences and tailor-made products that cater to their specific requirements, regardless of their stage of business growth,” said Gartner. Attendees in this session will learn best practices for collecting, storing, and analyzing customer data, unlocking its potential to craft personalized banking solutions that truly resonate with Small and Medium Business Owners.”
Key discussion points during the presentation include:
- The value of SMB customer data to identify pain points and address critical needs.
- Best practices for data collection, storage, and analysis.
- Leveraging data-driven insights to tailor solutions that align with the specific requirements of SMB customers.
The ABA Bank Marketing Conference promises an immersive experience, focusing on the latest trends and cutting-edge techniques that drive success in the dynamic world of bank marketing. Attendees will have the invaluable opportunity to connect with peers at the forefront of strategy and skill in the ever-evolving industry, all within the vibrant backdrop of Austin. For more information, or to register, please visit https://www.aba.com/training-events/conferences/bank-marketing-conference.
ABOUT CARGO
Founded in 2006, Cargo is a global, data-informed, B2SB (Business to Small Business) Marketing® agency that delivers strategic marketing solutions and services. The agency specializes in connecting compelling brands with their small- and medium-sized business customers to drive business goals.