The Sprinter Story:
Pedal to the Metal
To start, we invited lots of Sprinter owners tell their story, and how the Sprinter has helped them achieve their business goals. This newly redesigned site is the perfect way for Small Business Owners to visualize the Sprinter’s potential.
Each story takes an in-depth look at each owner. How they got started. Where they’ve been. Where they are going. And, most importantly, how the Sprinter is going to help get them there.
The Sprinter Stories site was also created with a mobile experience so that SBOs can browse the videos, no matter where the workday takes them.
When all was said and done, the site was a massive success. Not only were SBOs across Canada able to share their stories, but Mercedes-Benz’s online presence was greatly increased. Designed to extend digital reach, this content marketing effort quickly became the company’s most visited digital property.