Mercedes-Benz Vans

The Sprinter Story:
From Start to Finish

All Small Business Owners have a story to tell. And Sprinter owners are no different. They just needed an opportunity to tell it. So, we built them a stage and invited them to share. The Sprinter Stories website highlights various Sprinter owners and shows how they put their vans to work. Not only can SBO visitors find inspiration in their peers’ stories, they can also submit their own for a chance to be featured on the site.

Pedal to the Metal

To start, we invited lots of Sprinter owners tell their story, and how the Sprinter has helped them achieve their business goals. This newly redesigned site is the perfect way for Small Business Owners to visualize the Sprinter’s potential.

Making Moves

Each story takes an in-depth look at each owner. How they got started. Where they’ve been. Where they are going. And, most importantly, how the Sprinter is going to help get them there.

Shifting Gears

The Sprinter Stories site was also created with a mobile experience so that SBOs can browse the videos, no matter where the workday takes them.

Finishing Strong

When all was said and done, the site was a massive success. Not only were SBOs across Canada able to share their stories, but Mercedes-Benz’s online presence was greatly increased. Designed to extend digital reach, this content marketing effort quickly became the company’s most visited digital property.