Who doesn’t want to relive their college days? With ThinkPad University, we took IT Pros on a journey from acceptance letter, to enrollment and studying, to even joining a secret society. And, the best part of it all — no student loans.
Valedictorians of Swag
We hit the books and delivered a direct mail and gift experience that got recipients stoked about TPU. Complete with a video brochure, stickers, a mug, t-shirt, and more — it’s safe to say we aced this campaign.
It’s All Greek To Us
Oh, and did we mention we created an entire secret society for TPU users to join and talk shop with other IT professionals in the industry? Ok, it’s not so secret since we’re telling everyone and their mother about it…but you get the point.