Small Business
No One Knows the Small
Business
Audience Better.
We’re the experts at moving the hearts and minds of Small Business buyers. That’s because we believe there is huge opportunity for brands to connect with this passionate group of consumers. Just take a look at the cold, hard facts.
The Big Value of Small Business
percent of North American Businesses are SMBs and
million of those business are Small Businesses accounting for
percent of North America’s
Total GDP
We Walk the
SBO Walk
By getting inside the minds (and hearts) of Small Business Owners (SBOs). See, it’s one thing to cruise the www, grab someone else’s data, and claim to be an “expert.” That’s not our style. We do our own research, conduct our own studies, draw our own conclusions. Not conclusions drawn from opinions and observations, but from accurate, current data, augmented by the collective experience of our specialists. We call it “data-informed Intuition”. Here are some examples
Heads Up
Cargo does all things SMB, Phase 5 does data-heavy research. We teamed up for a new, breakthrough series of studies.
The State of SMB Insights
- Why are SMBs optimistic?
- What is the “COVID class" of SBOs?
- Why don't SMBs feel in control?
- How do we harness the online boom?
State of SMB Series
Click a study to learn more and download.
NA State of SMB
Canada State of SMB
Tech Brands
Financial Brands
Transportation Brands
Logistics Brands
Transportation Brands
As marketers, we must rethink, rework, and reimagine the way we speak to SMBs in 2021. Times are changing, and we must evolve with them. That’s why we created the Heads Up State of SMB study—so you can get the data-backed insights to make your messaging and strategy effective in the new age.
Get this version of the study to see insights tailored specifically for transportation brands.
Get the Study
Submit your info to download the Heads Up study. We might reach out to hear your thoughts!
✕
SMBs are Optimistic
But they need tools to help adapt to the new normalThriving not Surviving
SMBs are pivoting and embracing new ways of doing businessPurposeful Brand Strategy
SMBs want to know how your brand is investing in their successRelevant Content
This is the time for hyper-relevant, hyper-targeted content
85.4 Million
Total number of Millennials in North AmericaFearful of Tech
Oldest & youngest Millennials do not trust tech$150 Billion
Annual spending power of MillennialsCautious Not Reckless
Surprisingly, they have an overwhelming sense of caution
Artisan
- Help them solve the day-to-day
- Lay off the heavy-handed sell tactics
- A personal touch goes a long way
Crusader
- Help them solve tomorrow’s problems
- Think digital: instant, and always on
- Use energetic, empowering language
80% of SBOs Identify as Crusaders
And they tend to be younger womenThe Funnel is Dead
Instead, Crusaders search endless routes of informationIncreasingly Digital
Crusaders are digital-first buyersSpeed to Decision
Brands have less than a week to sway a Crusader
Tailored Solutions That
Look Good!
One-size fits all usually doesn’t. But bespoke solutions can be slow, inefficient, and well, unnecessary. See, we know what works. So, there’s no need to start from scratch with every solution. We build from a base of proven tactics then trim and add as needed.
Oh, You Thought We’d
Just
Stop There?
At Cargo, we don’t just pioneer groundbreaking research, we take that research and qualify it by talking with Small Business Owners and Big Business Leaders. Those small discussions lead us to some big Insights. Join the conversation and find out how you can connect with your Small Business audience.
