No One Knows the Small
We’re the experts at moving the hearts and minds of Small Business buyers. That’s because we believe there is huge opportunity for brands to connect with this passionate group of consumers. Just take a look at the cold, hard facts.
The Big Value of Small Business
percent of North American Businesses are SMBs and
million of those business are Small Businesses accounting for
percent of North America’s
We Walk the
By getting inside the minds (and hearts) of Small Business Owners (SBOs). See, it’s one thing to cruise the www, grab someone else’s data, and claim to be an “expert.” That’s not our style. We do our own research, conduct our own studies, draw our own conclusions. Not conclusions drawn from opinions and observations, but from accurate, current data, augmented by the collective experience of our specialists. We call it “data-informed Intuition”. Here are some examples
Cargo does all things SMB, Phase 5 does data-heavy research. We teamed up for a new, breakthrough series of studies.
The State of SMB Insights
- Why are SMBs optimistic?
- What is the “COVID class" of SBOs?
- Why don't SMBs feel in control?
- How do we harness the online boom?
State of SMB Series
Click a study to learn more and download.
- NA State of SMB
- Canada State of SMB
- Tech Brands
- Financial Brands
- Transportation Brands
- Logistics Brands
As marketers, we must rethink, rework, and reimagine the way we speak to SMBs in 2021. Times are changing, and we must evolve with them. That’s why we created the Heads Up State of SMB study—so you can get the data-backed insights to make your messaging and strategy effective in the new age.
Get this version of the study to see insights tailored specifically for transportation brands.
Get the Study
Submit your info to download the Heads Up study. We might reach out to hear your thoughts!✕
SMBs are OptimisticBut they need tools to help adapt to the new normal
Thriving not SurvivingSMBs are pivoting and embracing new ways of doing business
Purposeful Brand StrategySMBs want to know how your brand is investing in their success
Relevant ContentThis is the time for hyper-relevant, hyper-targeted content
85.4 MillionTotal number of Millennials in North America
Fearful of TechOldest & youngest Millennials do not trust tech
$150 BillionAnnual spending power of Millennials
Cautious Not RecklessSurprisingly, they have an overwhelming sense of caution
- Help them solve the day-to-day
- Lay off the heavy-handed sell tactics
- A personal touch goes a long way
- Help them solve tomorrow’s problems
- Think digital: instant, and always on
- Use energetic, empowering language
80% of SBOs Identify as CrusadersAnd they tend to be younger women
The Funnel is DeadInstead, Crusaders search endless routes of information
Increasingly DigitalCrusaders are digital-first buyers
Speed to DecisionBrands have less than a week to sway a Crusader
Tailored Solutions That
One-size fits all usually doesn’t. But bespoke solutions can be slow, inefficient, and well, unnecessary. See, we know what works. So, there’s no need to start from scratch with every solution. We build from a base of proven tactics then trim and add as needed.
Oh, You Thought We’d
At Cargo, we don’t just pioneer groundbreaking research, we take that research and qualify it by talking with Small Business Owners and Big Business Leaders. Those small discussions lead us to some big Insights. Join the conversation and find out how you can connect with your Small Business audience.