We know Small Business Owners (SBOs) are different. But how different are they? We decided to find out with our latest B-Side Study. Taking a popular psychological concept, “Fixed Mindset versus Growth Mindset,” we set out to see if SBOs adhere to this widely accepted and used principle. The results? Let’s just say our SBOs proved what we already knew, and taught us something we didn’t. You can read more about the concept behind the study in our Full Report, but we’d like to take this opportunity to introduce two new Small Business Owners who surfaced during our study — the Artisan and the Crusader. Not only are they different from your typical consumer, but they're different from each other as well.
A great idea that will change My world
A great idea that will change The world
The product
The business
Failure
Complacency
Risk aversion, with tendency not to see the forest for the trees
Embracing failure too much, with a tendency not to see the tree for the forest
Expertise / knowledge Stability Service
Opportunity / innovation Effort Vision
Staying current Deepening knowledge Protecting my niche
Focus Choosing a course
67%
62%
52%
48%
65%
63%
Managing growth Work / Life balance
Chasing technology Keeping customers happy
Operational areas: Daily operations, office supplies, telephone, and internet
Growth areas: Employee investments, technology, and marketing
Slow to respond, Not understanding my business
Quality of product or service, Customer service
Help them solve the day-to-day
Help them solve tomorrow’s problems
A personal touch goes a long way
Use energetic, empowering language and tone
Leave the heavy-handed sell tactics for someone else
Think digital: instant, and always on
Be quick to respond
Deliver on promises; one slip up, and they are moving on
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