Last year, our B-Side Study identified two key SBO mindsets — the Artisan and the Crusader — that greatly influence decision-making for this passionate target. And we got to know them pretty well, too. But one thing we didn’t ask them, “How do you take your content?” So, with the Summer 2016 B-Side Study, we decided to find out. We discovered that not only do these two run their businesses differently, they search, consume, and engage content differently as well. See the results below, and find out how your Small Business targets are feeding on content.
2016 Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs
According to SBOs, ensuring the material is relevant is the #1 improvement brands can make.
Slow to change, but even slower to concede, the Artisan’s focus is on their product / service at all times. The Artisan believes they are their best advantage.
Always looking for ways to grow and improve, the Crusader never stands still. Sees opportunity in everything — including failure.
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