Process Has Changed.
process has changed
in the last decade
B-Side Marketing Study - Vol. 14 North America
An in-depth look at the purchasing behaviors of the Crusader SBO
Over the years, we’ve examined various aspect of the Small Business Owner (SBO) to gain insight and understanding into what drives and influences them. Through our previous, B-Side Studies we’ve uncovered a ton of information about their personalities and characteristics. But we wanted to know more about their purchase journey. Where do they go for information and how do they buy? With all these questions swimming around, we knew it was time to search out answers. That’s why we embarked on our latest B-Side mission to track and examine sharks.
No “paths” at sea
Endless directions and routes
Digital currents run deep and wide
Crusaders make critical business purchases about every 18-19 weeks
But they never stop keeping an eye out for anything that looks good
Decision Influencer:35%Search Engines
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