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B-Side Marketing Project

Vol. 3: U.S. Brand Study 2013

U.S. Small Businesses May Be Down, But They're Not Out

Vol. 3 of the B-Side Marketing Study reminds us just how tough SMB's are. Invincible? No, but definitely tough. As the leader in helping brands better connect with small businesses, we uncovered several insights from the Vol. 3 study that can help brands better connect with SBO's. Download the full Vol.3 study for more insights. Or for a deep dive, contact us directly at metrics@thecargoagency.com for a one-to-one meeting.
Support for loyalty
Brands that help SMB's succeed are rewarded with loyalty.

#1 Thing SMB's want to see: SUPPORT

#1 Reason SMB's leave brands: POOR SUPPORT
  • Could Be Better
    Optimism drops 10% as "Beyond My Control" factors weigh on SBO's
    65% in 2013 vs 75% in 2012
  • Curbing Expectations
    SMB's expecting substantial growth in '13
    34% (down)
  • Second Guessing
    SBO's that would not do it all over again
    Nearly 1/4
Download the report

B-Side Marketing Project

Brand's effectiveness in SMB marketing saw a nice bump, but there's plenty of room for improvement:
  • Brands marketing effectiveness Up 8%
  • Too many brands are still wasting marketing dollars with their SMB efforts $.44 of every dollar is wasted
  • One reason for the waste is due to brands' lack of understanding of SMB's business 47% of SMB's claim brands don't understand them

Out Of My Hands

"Beyond My Control" factors saw the largest jumps in regards to SMB challenges:
  • Employee benefit costs up 31% #1 Challenge
  • Government Regulations up 15%
  • Rising Tax Costs up 15%

Further Thinking

Now you know what we do. So now we want to know:

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