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B-Side Marketing Project

Vol. 2 Election Survey


Small Business Reacts to Election Results.

With all of the election polling that was going on, we were inspired. So we put together a quick poll of our own.

We asked small businesses across the country how they'd be impacted by the presidential election results. Are they dusting off those "Help Wanted" signs? Or will they delay the groundbreaking on their second location? Well, the results are in, and you'll be amazed at the trends we discovered below.

Based on these preliminary results, we believe this topic deserves some additional study to find out more about how macro topics like politics impact the small business community. We'll be launching more in-depth research through Cargo's ongoing B-Side Marketing Project. This long-term research initiative is specifically designed to reveal behaviors, attitudes, and insights of small business decision makers so that brands can better understand and connect with them.

Check back with us to get the latest insights, or better yet, use the tab at the top to sign up for project updates.
Post-election Optimism on
  • Personal Business: a decrease of 63% vs. April Study's Optimism
  • US Economy: A decrease of 38% vs. April Study's Optimism
  • Personal Business Growth: A decrease of 40% vs. April Study's Optimism
Download the report


  • How do you see the results impacting your business over the next 12 months?
    • Very Optimistic: 9.3%
    • Optimistic: 18.6%
    • Neutral: 18.6%
    • Pessimistic: 25.6%
    • Very Pessimistic: 27.9%
  • How do you see the results impacting all US Small Business over the next 12 months?
    • Very Optimistic: 7.0%
    • Optimistic: 16.3%
    • Neutral: 14.0%
    • Pessimistic: 23.3%
    • Very Pessimistic: 39.5%
  • How do you see the results impacting the US Economy over the next 12 months?
    • Very Optimistic: 7.0%
    • Optimistic: 14.0%
    • Neutral: 11.6%
    • Pessimistic: 23.3%
    • Very Pessimistic: 44.2%

Now that the results are in, what is your business performance pattern for the next 12 months?

  • Decline: 18.6%
  • Flat: 18.6%
  • Slight Growth: 30.2%
  • Substantial Growth: 20.9%
  • Uncertain: 11.6%

Further Thinking

Now you know what we do. So now we want to know:

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