Kim Guthrie Talks Post Purchase Marketing

“It’s a lot easier to sell more to a current customer than it is to go out and find a brand-new customer.”

As President of one of the largest media companies in the US, it’s safe to say Kim knows a thing or two about marketing. And, with 14 television stations, more than 60 radio stations, and tons of publications, that means Kim and her team are constantly selling to SBOs.

But, while selling to an SBO is important, how do you keep selling to an SBO to create repeat business? Well, we asked, and she answered. Listen to one of the industry’s best and get the details on how brands can continue their connections with SMB customers after the sale.

About Kim Guthrie

Kim Guthrie is President of Cox Media Group (CMG), an integrated broadcasting, publishing and digital media subsidiary of Cox Enterprises, Inc., based in Atlanta, GA. As President, Kim oversees all content, sales, and operations for 14 broadcast television stations; more than 60 radio stations; seven daily newspapers, 11 non-daily publications; and more than 100 digital sites and services. Kim also serves on the executive board of directors for the National Association of Broadcasters (NAB).  And is on the board of directors for the Broadcasters Foundation of America and the Metropolitan College of New York. She is a multi-year honoree as Radio Ink magazine’s “Most Powerful People in Radio” and “Most Influential Women in Radio.” She also was named “Woman of Distinction” by the March of Dimes and “Humanitarian of the Year” by the Muscular Dystrophy Association.