Luke Sullivan Talks B2P

… or Business to People

“Don’t make an ad. Do something interesting.”

Luke Sullivan? You could say he wrote the bible on advertising. And here at Cargo, we may not have written the number one ad-book on Amazon, but we do know a thing or two about Small Business. So, we thought, why not combine our expertise? So, we sat down and asked him all about B2P, or business to people.

We know that the production quality isn’t perfect, but the content included above is top-notch. We hope you learn something new!

Why? Because, when it comes to reaching an audience, Luke knows what it takes. Honesty. Truth. Authenticity. And those messages, are exactly what SBOs want to hear. But how do you deliver those messages to your audience? In a human, personalized, and imaginative way. But don’t just take our word for it. Take his.


About Luke Sullivan

With over 30 years in the advertising business at agencies like Fallon, The Martin Agency, and GSD&M, it’s safe to say Luke is about as expert as it gets when it comes to advertising. He currently serves as a professor of advertising at the Savannah College of Art and Design, and is the author of the blog, Hey Whipple, the best-selling book, Hey Whipple, Squeeze This: the classic guide to creating great ads, and the memoir, Thirty Rooms to Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic, a book he describes as, “like The Shining… only funnier.”