A New State of Mind (sets)

We know Small Business Owners (SBOs) are different. But how different are they? We decided to find out. We took a popular psychological concept, “Fixed Mindset vs Growth Mindset,” and set out to see if SBOs adhere to this principle. The result? A big discovery, one that could require a seismic shift in the way brands approach the Small Business space. We’re talking about the discovery of all new mindsets. Meet the Crusader and the Artisan.