How do you break the ice? With a little Small Talk. And on this episode, we’re hitting the streets and asking Small Business Owners all kinds of questions. Why? To better understand their mindset. Because, this highly unique segment knows what they want, how they want it. And, they expect the brands they buy from to know it too.

So, what kinds of questions are we asking? Everything from how they started, to how they view growth, success, and failure. And of course, we asked what they do and what they don’t want from brands. Don’t worry—we asked some fun ones too. Watch the full video above or dive into a few key insights we gathered from our on-the-street interviews.


SBO Micro-Moments: 30-Second Q’s and A’s

What’s the Biggest Challenge you Face as a Small Business Owner?

Watch as one SBO dishes on the greatest challenge she faces whilst running her business.


What Matters to You Most When Buying from a Big Brand?

SBOs? They don’t want to feel like a number. Listen to one SBO as she dives into the ways Big Brands can better connect, engage, and retain her loyalty as an SBO.

What Matters to You Most When Buying from a Big Brand?

SBOs? They don’t want to feel like a number. Listen to one SBO as she dives into the ways Big Brands can better connect, engage, and retain her loyalty as an SBO.


How can Big Brands Earn your Loyalty as a Small Business Owner?

The customer is king. And, SBOs expect a certain level of care and involvement from the brands they work with. Watch as one SBO discusses the musts of communication.


As a Small Business Owner, how do you define failure?

Failure is a tricky word. And for SBOs, failure isn’t always what it seems. Watch as one Small Business Owner describes what failure really looks like.

As a Small Business Owner, how do you define failure?

Failure is a tricky word. And for SBOs, failure isn’t always what it seems. Watch as one Small Business Owner describes what failure really looks like.


What do Big Brands get Wrong when Talking to You as an SBO?

Are you putting the right weight on the right factors when it comes to talking to SBOs? Well, there’s only one way to know for sure.