Understanding the Millennial SBO with Dan Gliatta

Ok. We’re gonna say it. Don’t freak out. Are you ready?

Millennials.

Some people are scared of them. Most brands don’t understand them. But, here at Cargo, we know that they’re a whole generation of Small Business Owners (SBOs) waiting to finally be marketed to in the right way. Our very own Dan Gliatta went on the “If You Market” podcast to talk about how companies should be talking to Millennial SBOs.

So, put some headphones on, press play, and get the 4-1-1 on everything you need to know about Millennial Small Business Owners, their drives, their desires, and how they want brands to market to them. Enjoy!

Have a question you want to ask a Small Business Owner? Email smalltalk@thecargoagency.com.