Embrace the Chaos

Ever seen an elite team of cyber-sleuths execute a diabolically evil plan? Yeah, neither have we—but our team of not-so-elite hackers sure tried their best. We assembled the League of Chaos campaign to help Lenovo get the word out about Windows 7 reaching the end of its support. The result? The hackers may have failed to secure sensitive data, but we sure stole the client’s heart.

How we pulled it off

Fun, yet effective, 5-part web series that follows a ragtag team of hackers as they go up against the protection of Windows 10 Pro.

5 storytelling podcasts—each focused on one of the characters from the series and providing details on the importance of making the shift.

Whitepapers, datasheets, flyers, and battlecards to help Lenovo partners and customers share the benefits of switching to Windows 10 Pro.

4-email nurture track for Lenovo partners to communicate the campaign message to customers.

Social media posts and memes to share the campaign and introduce League of Chaos content to their online, owned and share channels.

Interactive “Operation Chaos” infographic and personality quiz that engage partners and customers alike about devices outfitted with Windows 10 Pro.

League of Chaos Episodes


Episode 1

A Diabolical Plan


Episode 2

They Forgot the Cheese


Episode 3

Impliment the POA


Episode 4

Definitely Not Malware


Episode 5

Hit It...Now

Now you know what we do. So now we want to know:

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