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Intel

The Power of AND

Digital Strategy & Planning, Web Design & Development, Media Planning & Production

The Campaign

And > Or

Let’s be honest — who really wants to compromise? Not SBOs. They don’t want this or that. They want this AND that. So, when Intel needed help telling Small Business Owners that Intel-powered 2-in-1 devices gave them the best of both worlds, we said, “piece of cake.” These devices give SBOs strength AND mobility. Freedom AND control. Security AND convenience. Turns out, AND is a pretty powerful word. So, we set out to show SBOs how much they could achieve with, “The Power of AND.”

Pre-roll

Anywhere AND Anytime

SBOs love their video content, which is why we decided to develop a series of pre-roll ads keying in on the versatility of 2-in-1s in action.

Print

Traditional and Digital

Times, they are a changing. But, while more and more SBOs are turning to digital publications, they still like to reach for good ol’ ink and paper from time to time. So, we put our message in both.

Digital

Digital AND Then Some

SBOs are constantly online browsing for their business. So, we gave the “Power of AND” campaign a serious online presence including display banners, sponsored blog posts, and live reads on popular SBO podcasts.

Web

The Home of AND

As for all of that media exposure, it had to drive somewhere. And that’s why we established a landing page where SBOs could learn all about Intel-powered 2-in-1 devices.

Results

AND the
Campaign Stuck

As for AND? It resonated with SMBs far and wide. The Power of AND was featured everywhere from Wired to the Wall Street Journal, Entrepreneur to INC, and it was seen over 107 million times by SBOs. Better still? The campaign increased an SBOs intent to buy by 25%. And that’s a pretty good story.

Now you know what we do. So now we want to know:
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Cargo Greenville 864.704.1160 914 Pendleton St, Suite 300
Greenville, SC 29601
USA
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Cargo Toronto 647.264.7277 489 Queen St E Suite 201
Toronto, ON M5A 1V1
Canada
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