The Campaign
And > Or
Let’s be honest — who really wants to compromise? Not SBOs. They don’t want this or that. They want this AND that. So, when Intel needed help telling Small Business Owners that Intel-powered 2-in-1 devices gave them the best of both worlds, we said, “piece of cake.” These devices give SBOs strength AND mobility. Freedom AND control. Security AND convenience. Turns out, AND is a pretty powerful word. So, we set out to show SBOs how much they could achieve with, “The Power of AND.”