Branding. It’s an overwhelming task even for big business. But for time-strapped SBOs, it’s an absolute behemoth. Just mention the word around them, and their heads begin to swim with ideas of expensive ad campaigns, TV spots, and outdoor boards. So many SBOs fail to see the huge branding opportunities that are right in front of them. But by working with 3M’s Commercial Solutions Division, we set out to change that by introducing SBOs to “Brand You.”
“Brand You” is a collection of resources that help educate and inspire small businesses on the ins and outs of branding through applied graphics. You know, vehicle wraps, wall and floor graphics, LED signage. Some of the most critically important, yet often overlooked, aspects of branding. The foundation of this effort began with the “Brand You” site experience.