Sprinter Canada Launch
There was a misconception among Canadian Small Business Owners that the Mercedes-Benz Sprinter was a high-priced luxury van - not a work van. So when Mercedes-Benz Vans asked us to help launch their All-New 2014 Sprinter, not only did we roll out a new van, we rolled out a new brand as well. One that's based on 117 years of passion, innovation, and hard work. Something every small business owner can relate too. This approach not only tackled the brand misconception head-on, it went a long way to selling a lot of work vans too.