Sprinter Canada Launch

There was a misconception among Canadian Small Business Owners that the Mercedes-Benz Sprinter was a high-priced luxury van - not a work van. So when Mercedes-Benz Vans asked us to help launch their All-New 2014 Sprinter, not only did we roll out a new van, we rolled out a new brand as well. One that's based on 117 years of passion, innovation, and hard work. Something every small business owner can relate too. This approach not only tackled the brand misconception head-on, it went a long way to selling a lot of work vans too.

The fully-integrated launch campaign took over the digital space with new web, micro, and mobile sites. Social coverage on Facebook, Twitter, and YouTube, as well as display ads helped spread the word as the All-New 2014 Sprinter took to the digital super-highways.

Industry-specific print ads targeted SBOs in trade magazines and showcased the van's impressive innovations and fuel efficiencies. The Sprinter's surprising starting price was also on full display.

The new brand voice and image came through loud and clear in a stunning collection of collateral materials such as full-line brochures, price sheets, and sales packets.

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