Mercedes-Benz Sprinter Launch Campaign - The Cargo Agency - B2SB Marketing

Work

Mercedes-Benz Vans

Sprinter Canada Launch

There was a misconception among Canadian Small Business Owners that the Mercedes-Benz Sprinter was a high-priced luxury van - not a work van. So when Mercedes-Benz Vans asked us to help launch their All-New 2014 Sprinter, not only did we roll out a new van, we rolled out a new brand as well. One that's based on 117 years of passion, innovation, and hard work. Something every small business owner can relate too. This approach not only tackled the brand misconception head-on, it went a long way to selling a lot of work vans too.

The fully-integrated launch campaign took over the digital space with new web, micro, and mobile sites. Social coverage on Facebook, Twitter, and YouTube, as well as display ads helped spread the word as the All-New 2014 Sprinter took to the digital super-highways.

Industry-specific print ads targeted SBOs in trade magazines and showcased the van's impressive innovations and fuel efficiencies. The Sprinter's surprising starting price was also on full display.

The new brand voice and image came through loud and clear in a stunning collection of collateral materials such as full-line brochures, price sheets, and sales packets.

Now you know what we do. So now we want to know:

Cargo Greenville 864.704.1160 631 S Main Street Suite 400
Greenville, SC 29601
USA

New Business Jobs

Cargo Toronto 833.597.3489 489 Queen St E Suite 201
Toronto, ON M5A 1V1
Canada

New Business Jobs

Contact Us

Oops! It looks like something went wrong.

Please refresh your browser and try signing up again.

required

Thanks For The Interest

Your message has been successfully sent. We'll get your note to the right Cargonian and we'll be in touch soon.

Unsubscribe

Whoops! Something was wrong with your submission

An unexpected error has ocurred. Please try again later.

required

You're leaving us?

We really hate to see you go, but we understand how full inboxes can get. No worries. Just click below, and we'll unsubscribe you from the list. And hey, if you ever change your mind, you know where to find us.