For SBOs, a competitive advantage can make the difference when determining their success. So, when Lenovo needed help speaking to SBOs, their decision makers, and startups, we said, sign us up. Small Businesses need something that makes a difference. And Lenovo builds difference-making devices. So, we thought, what better way to unite these two groups than through what makes them, well, different.
To move an SBO's mind, you have to move their heart. And nothing impacts an SBO more than hearing from their peers. So, we created emotional videos tapping into how Small Business Owners are using Lenovo products to make a difference.
SBOs love to consume content. But, it has to be relevant. And it has to be found where SBOs are looking. So, we partnered with popular SBO resources like Entrepreneur and Forbes and hosted our own content on Lenovo’s SMB site.
What better way to discover a difference than a face off? We put Lenovo devices to the test, battling sawdust, connectivity, flight delays, and more.
Across the globe, women are making a difference. And as a brand, Lenovo wanted to showcase how they make a difference for women. So, we launched a campaign championing the women of Small Business by helping them share their stories.
All that work? Well, it made its mark. Since our partnership, Lenovo has seen a 36% increase in year over years sales. And they’ve rapidly gained market share as the fastest growing SMB PC company in North America. As for Difference Makers? It’s now Lenovo’s SMB promise, worldwide.
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