From Good to Great
We created Difference Makers to help Lenovo communicate with Small and Medium Sized Businesses. The campaign took off. And Lenovo saw a 36% YoY increase in sales. From there, Lenovo decided it was time to evolve Difference Makers and debut it on a grander scale. Instead of focusing purely on SMB segments, Difference Makers evolved to an emotive, storytelling-based multi-segment B2B campaign.