Lenovo

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The Strategy

What’s The (Grey) Matter?

Lenovo had a problem—how do you get right-brained thinkers interested in a workstation? The prospect of simply rattling off tech specs was putting us to sleep, so we thought outside-the-laptop and came up with a print ad that called attention to creatives’ greatest assets—their brain.

Now you know what we do. So now we want to know:

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