Microsoft Modern Tools for Business Campaign - The Cargo Agency - B2SB Marketing

Work

Microsoft

Modern Tools for Business

Microsoft came to us for help with their through-partner launch of Windows 8 Pro. The challenges were many: global campaign, messaging that had to work in 40 different languages, customizable areas for partner content, various forms of traditional and digital media, tight timelines. We had our work cut out for us. But the one thing we knew we could rely on was a message that resonated through SMB's far and wide — the fact that all SMB's need tools and answers to help them stay in control of their businesses as well as their lives. This is what our “Modern Tools For Business” campaign was founded on, and it was a critical factor in the success of this launch to Small Businesses.

Strategy & Positioning

First things, first. We developed a strategy that revolved around helping SMBs with their work/life balance. The strategy positioned Windows 8 Pro as being “Built for business. Compatible with life.” Next, we conveyed this positioning to Microsoft partners through sales materials to help educate their sales team and customers.

Advertising

From blogs and industry sites, to popular SMB magazines and trade pubs, Small Business Owners are constantly looking for ways to improve their business. And with a full lineup of online display and print ads, our Windows 8 Pro messaging was always right there in front of them.

Direct

Working through Microsoft’s partner network was a huge piece of the campaign strategy. Providing them with direct mail pieces and customizable e-blasts helped tell their SMB customers about all of the advantages of Windows 8 pro.

Tradeshow Tool Kit

Events are a perfect way to engage Small Business customers. Knowing this, we created an “event-in-a-box” kit that provided partners with a turn-key event solution filled with materials needed to promote themselves and our campaign messaging.

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