Modern Tools for Business
Microsoft came to us for help with their through-partner launch of Windows 8 Pro. The challenges were many: global campaign, messaging that had to work in 40 different languages, customizable areas for partner content, various forms of traditional and digital media, tight timelines. We had our work cut out for us. But the one thing we knew we could rely on was a message that resonated through SMB's far and wide — the fact that all SMB's need tools and answers to help them stay in control of their businesses as well as their lives. This is what our “Modern Tools For Business” campaign was founded on, and it was a critical factor in the success of this launch to Small Businesses.