Advance America
The Official Sponsor of Making It Work
“How can we grow affinity and awareness for Advance America while repositioning the brand in a way that drives more advocacy?”
— Advance America Marketing
Insight
Most lenders in the category focus on themselves as the "hero" our audience needs to make ends meet. Through research, we learned that our target is hardworking, financially savvy, and have their own unique systems for moving money that commands respect.
Idea
Our idea was designed to show deep respect for our audience and position them as the true masters of making their finances work. To bring this to life, we created a campaign focused on how our customers “wear a lot of hats” to keep their finances—and their lives—moving forward.
Impact
The campaign delivered powerful results, significantly boosting brand affinity, awareness, and advocacy while driving measurable growth in customer engagement and new account acquisition.
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