Surface Small Business

When Microsoft needed help launching Windows 8 Pro, they came to us. So when their Surface device group needed help bolstering sales in the small business space, they came to us again. Not only was Microsoft launching the company's first-ever tablet, Surface, they were also introducing the first-ever business-class tablet - Surface Pro. With laptop power and tablet portability, Surface Pro is an ideal device for small business, but Microsoft needed an effective way to get their story in front of these customers. Working together, we launched a campaign that included print, posters, event materials, and most importantly, partner materials. These partner materials would be used to educate all of Microsoft's various partners on the benefits of the device, as well as educate them on how to better understand and sell to their small business customers.

Playing off the already established consumer campaign, we created a series of print ads and posters that expressed the beauty of tablet computing with a business-focused benefit.

Part of the effort put in to the Surface business campaign was focused on partner materials. Flyers, eblasts, and sales decks were created to help partners fully understand the benefits Surface can offer SBOs.

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