GETTING TO THE HEART OF THE MATTER

Cargo and Inc. Magazine join forces on a thinking partnership to bring a voice to the under-served small business owner. The B-Side Marketing Project is a long-term research initiative to help brands better understand and ultimately better connect with the oft-neglected audience – the B-side of marketing.

The microreport is available for download or sign-up to see the full study presentation.

Mix two empty nesters, a love for national parks, and two well-known brands for a recipe of social media gold, major brand exposure and a 400% increase in RV sales.