Lenovo

Aura IQ

The Ask

“How can we incentivize the channel to better sell Lenovo’s Aura devices?”

A channel incentive program for partners and reps to drive competition and grow sales for Lenovo Aura products.

Insight

Channel sales reps need arming to break through the noise of AI-equipped products and solutions.

Idea

An integrated campaign showcasing Aura IQ’s AI capabilities through gamification.

Impact

Accelerated product sales through the channel and positioned Lenovo as an innovator in intelligent computing solutions.

More work