LG Business Solutions
LG CreateBoard
“How can we grow LG CreateBoard® in the K-12 education space, when the category leader is established as the ‘safe choice’?”
— LG Business Solutions
Insight
Interactive boards promise dynamic learning—but too often, they're just expensive whiteboards. Teachers want to unlock their full potential but lack the training and support to do so.
Idea
To generate more engaged leads, we built a tutorial hub that demonstrated the full potential of CreateBoard by highlighting very specific, unique ways it can impact the classroom.
Impact
The tutorial hub drove a 42% increase in qualified leads and positioned LG CreateBoard as the innovative, teacher-empowering alternative in the K-12 space.
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