Cargo Expands Business Strategy Solutions with Acquisition of Candor

Cargo is proud to announce its acquisition of Candor, a strategic business consultancy helping clients attack critical marketing, innovation, and growth opportunities since 2019.

Led by Roger Beasley and Zac Painter, Candor offers unique approaches and processes specifically designed to cut through the clutter and provide candid, actionable assessments of what is necessary to accelerate progress. Candor has worked with multiple consumer-facing and B2B brands as fractional Chief Marketing Officers, executive advisors, and in management of external marketing resources. With its acquisition, Cargo is poised to strengthen its position as an industry leader, offering a comprehensive suite of marketing, advertising, and management consulting services to meet the evolving needs of its clients. 

Beasley will assume the role of Partner & President at Cargo, bringing a wealth of industry experience and strategic leadership to drive the company’s growth and success. Painter will join the team as Partner & Chief Growth Officer, focusing on expanding the agency’s strategic capabilities and helping clients achieve their business objectives. These strategic additions to Cargo’s leadership team reflect The Cargo Agency’s commitment to assembling top talent to provide exceptional services in an ever-evolving digital landscape. 

Beyond Candor, Beasley and Painter both possess extensive agency and brand marketing experience across both the B2B and B2C landscapes. As Chief Strategy Officer, Beasley helped EP+Co. grow from a small, regional agency to a 400-person, multi-disciplined marketing and communications firm. Painter also served at EP+Co as Senior Vice President, Group Account Director, and led Account Management at The Variable prior to launching Candor with Beasley in 2019

Toby Stansell, CEO of Cargo, expressed his enthusiasm, saying “We are thrilled to welcome Candor to the Cargo team. This acquisition aligns with our mission to consistently exceed clients’ expectations. Together, we will deliver innovative, business-focused solutions to drive tangible business results that matter.” 


Founded in 2006, Cargo is a global, data-informed, B2SB (Business to Small Business) Marketing® agency that delivers strategic marketing solutions and services. The agency specializes in connecting compelling brands with their small- and medium-sized business customers to drive business goals.