Joins Chick-Fil-A, McLaren, Deloitte Digital, and Others Presenting
Some of the world’s top companies will be participating at the 3rd Annual Clemson CMO Summit, a forum for brand and agency leaders to discuss current marketing trends and challenges with Clemson University students, faculty, and industry professionals. The summit, entitled “Mindful Marketing; Forward Thinking Through Unity and Intention,” will be held on Friday, September 10, 2021, 8:15 – 4:30 p.m. (EST). It will feature presentations by Cargo founder, Dan Gliatta, as well as other executives and thought-leaders from such top brands as Chick-fil-A, McLaren, Merkle, Deloitte Digital, McCann Worldgroup, Regal Cinemas, Sanofi, and Saucony.
The conference will be a blended, in-person and virtual event sponsored by Advantage|ForbesBooks and hosted by the Erwin Center for Brand Communications at Clemson University. Those interested in attending can register at https://www.eventbrite.com/e/clemson-cmo-summit-2021-tickets-151082657295
Among the various topics being featured at the event are “Accelerating Brand Strength Through Culture” and “The Future of Personalized Marketing & Media.” In addition, several examples of successful marketing campaigns will be highlighted.
Cargo’s Dan Gliatta will be presenting “B2B Marketing Is Sexier Than You Think,” a look inside how one of the top B2B marketing agencies in the country strategizes with, and creates results for, some of the world’s most recognizable brands. Mr. Gliatta will offer attendees insights on how B2B marketing is more effective when utilizing a P2P (person-to-person) approach. He will also unwrap five important findings from a recent study that will help big brands shape their strategies when marketing to the largest, yet underserved, undervalued, and underappreciated audience… small businesses.
Mr. Gliatta is an expert in the B2B space. His more than 25-year marketing career includes working with major brands like Lenovo, RBC, NASCAR, Verizon Wireless, 3M, Michelin, Mercedes-Benz, Microsoft, and others. Mr. Gliatta also coined the term B2SB Marketing® (Business to Small Business Marketing).