GREENVILLE, South Carolina (April 17, 2023) – Cargo has partnered with media strategy company True Media to serve as the integrated marketing agency for LG Business Solutions USA. A business-to-business (B2B) division of LG Electronics USA, LG Business Solutions is an industry leader and innovator that serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government, corporate and broadcast/virtual production markets.
Together, the agencies will develop, create and implement strategic marketing programs, creative campaigns and media plans for LG Business Solutions’ various product lines and vertical markets in the United States, while helping to further accelerate LG’s growth in such key areas as DVLED, medical displays and education.
“We are thrilled to be working with LG Business Solutions USA to build a creative and impactful marketing communications program that will further increase visibility for this strong B2B brand and meet business objectives for their state-of-the-art products and services,” says Cargo CEO Toby Stansell.
According to Stansell, Cargo’s partnership with True Media ensures LG Business Solutions USA will also be able to connect with its B2B customers amidst an evolving media landscape to help attain a competitive advantage within the marketplace.
“It’s a tremendously forward-focusing time for our agency,” said True Media President Chris Actis. “We are proud to partner with Cargo to serve LG Business Solutions USA while reimagining what success looks like for this industry-defining B2B brand.”
In addition to announcing several business wins, new hires, and internal promotions, Cargo was recently named the 2022 Drum Awards winner of the B2B for Good Category. The global awards program recognizes best practices, best companies, and the best people from across the marketing and communication industry.
Founded in 2006, Cargo is a global, data-informed, B2SB (Business to Small Business) Marketing® agency that delivers strategic marketing solutions and services. The agency specializes in connecting compelling brands with their small- and medium-sized business customers to drive business goals.
ABOUT TRUE MEDIA
True Media was founded in 2005, and opened in Canada in 2007, with a simple mission: creating strategic, innovative and impactful ways to connect clients with their customers in the ever-changing media landscape. Starting as one office, True is now a network of six locations across North America, delivering best-in-class media and engagement programs, strategic partnerships, and a combination of the power of big agency buying with start-up entrepreneurial flair. Each client program is custom-tailored and designed to immediately ignite business results where they matter most.