Recognized for outstanding work with global sustainability company ClimeCo, as well as Lenovo and Microsoft
Cargo was recognized for its outstanding work in advertising by winning Gold at the 2023 American Advertising Federation (AAF) Awards. The award-winning work was on behalf of ClimeCo, a global sustainability company advancing the low-carbon future with market-based solutions to businesses looking to address their environmental impact. The photography, shot in Cambodia, showcased ClimeCo’s environmental commodity project and its positive impact on the environment and the economy.
In addition to the Gold Addy award, Cargo won five Silver Addy awards for its exceptional work with ClimeCo, Lenovo, and Microsoft. These awards recognize the success of campaigns such as ClimeCo Stories – within the Cinematography Campaign and Branded Content & Entertainment Campaign categories, Lenovo’s “Do The Unthinkable” in the Integrated Advertising Campaign category, as well as Lenovo’s “Within Reach” in Branded Content & Entertainment for Online Film category and Lenovo’s “That’s an 11” within the Webisode Series category.
The American Advertising Awards is the largest and most representative competition in the advertising industry, with a local phase that is the first step towards national recognition.
ClimeCo is a sustainability advisory company that seeks to solve significant environmental challenges with vertically integrated solutions to help clients maximize their environmental assets, minimize regulatory costs, and enhance their sustainability impact—whether responding to emissions regulations or satisfying voluntary Environmental, Social, and Governance (ESG) goals. To promote their mission, ClimeCo tapped Cargo to create an emotional campaign that told their story and showcased their partner programs’ environmental and economic impact around the world.
Lenovo’s “Do the Unthinkable” campaign, created by Cargo, featured a video titled “Within Reach.” The story follows a young professional who uses her ThinkBook and personal experience to create a tool that empowers a limb-different musician. The video’s emotional appeal and relevance to audience were undeniable, leaving a profound impact that resonated deeply, and connecting with viewers on a meaningful level.
Lastly, the campaign created for Lenovo, titled “That’s an 11,” helped highlight Lenovo’s partnership with Microsoft. The campaign showcased the advantages of Windows 11 for both employees and IT decision-makers and used scenarios to demonstrate the superiority of Lenovo and Windows 11 over other brands.