Navigate Leadership’s Twists and Turns in Toby Stansell’s Newly Released Book

Distinguished leader and Cargo CEO, Toby Stansell, is proud to announce the release of his highly anticipated book, “The Winding Road to Excellence” Leadership Lessons Learned from Life’s Potholes. The book offers a unique blend of insightful leadership principles, personal anecdotes, and practical strategies from decades of experience to guide both emerging and seasoned leaders on their journey towards achieving excellence. 

Stansell draws from his experience as the CEO of Cargo, and as a leader in a variety of industries. With a career spanning over four decades, Stansell has impacted leaders all over the world with his one-liners he refers to as his “mantras for excellence” which provide readers with invaluable insights into effective leadership principles, business acumen, and fostering innovation. These powerful shorthand ideas are developed and made memorable through engaging stories of how Stansell discovered their wisdom, often the hard way. 

“This book is about sharing the lessons I’ve learned that have evolved into principles for how I want to lead my life and how I want to lead organizations,” Stansell said. “It’s a collection, of sorts, of ideas that have become signposts for me. I’m hopeful that a few of them might help you further refine your approach to life and leadership as well.” 

The Winding Road to Excellence is an indispensable resource for leaders across diverse industries, aimed at assisting executives in deriving significance from challenges and fortifying their growth by sharing Stansell’s hard-earned lessons. It doesn’t just promise to shield you from hardships but rather equips you to confront them head-on, recognizing that these experiences are an inevitable part of any leadership journey. 

The Winding Road to Excellence is now available for purchase at Amazon, Barnes & Noble, Books-A-Million, Target, and Walmart. 

For more information about Toby Stansell and his book, please visit


Founded in 2006, Cargo is a global, data-informed, B2SB (Business to Small Business) Marketing® agency that delivers strategic marketing solutions and services. The agency specializes in connecting compelling brands with their small- and medium-sized business customers to drive business goals.