Lenovo

11th Hour

The Ask

“How can we dramatize the critical importance of proactive cybersecurity for Lenovo’s enterprise clients?”

— Lenovo Marketing

Insight

Businesses often wait until the “11th hour” to address security threats, putting operations at risk.

Idea

A thrilling video series depicting high-stakes security scenarios where Lenovo’s advanced solutions intervene just in time, using cinematic storytelling to engage IT decision makers.

Impact

Generated exceptional engagement metrics with over 1 million views across episodes, leading to a 40% increase in demo requests and strengthened positioning as a security leader.

More work