Intel
Power of AND
The Ask
“How can we educate IT decision makers on the dual benefits of 2-in-1 PCs without losing the performance they demand?”
— Intel Marketing
Insight
Lack of understanding and motivation for 2-in-1 PCs.
Idea
Omnichannel campaign driving engagement to the Intel.com website.
Impact
25% increase in intent to buy during campaign flight.
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