RBC
Spread Thin
“How can RBC support business owners who are spread thin across multiple roles?”
— RBC Marketing
Insight
Business owners and aspiring entrepreneurs face a daily challenge: doing it all. From handling marketing to finance to operations, they’re spread thin. They juggle multiple tasks, and it ultimately takes time away from what they do best – running their business.
Idea
We created a nimble, digital campaign in two languages highlighting the various roles business owners play in their day to day, demonstrating they can do it all with support from RBC’s innovative banking tools to help register, manage, and grow their business.
Impact
Drove significant account openings and engagement, won industry awards, and increased brand preference among small business owners.
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