Lenovo
The League of Chaos
“How do we make the end of Windows 7 support memorable and urgent for small businesses?”
— Lenovo Marketing
Insight
Small businesses were delaying OS upgrades due to perceived complexity and cost, risking security vulnerabilities.
Idea
Ever seen an elite team of hack-stars execute a diabolically evil plan? Yeah, neither have we. But, this bumbling, yet loveable group sure did help us spread the word about the end of Windows 7 and the importance of making the shift to Windows 10 Pro.
Impact
Our socially awkward super-hackers hit the market and were an overnight sensation, loved by customers, Lenovo, Intel, and Microsoft alike. And, as for performance? Well, let’s just say that big name brands like CDW, SHI, and Best Buy put the campaign to work for their brands, too.
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