Mercedes-Benz
Sprinter Stories
“How do we use the fact that small business owners trust their peers above all else to build credibility for the Sprinter?”
— Mercedes-Benz Marketing
Insight
Small business owners trust peer experience above all else. Real stories from fellow owners are their most credible source of proof.
Idea
We let real owners prove it. Sprinter Stories is a series of authentic videos featuring small business owners across trades and services showing how the Sprinter powers their day-to-day operations.
Impact
Millions of views and a clear lift in credibility and consideration among small business buyers, created a library of evergreen assets still used globally.
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