The Arctic Drive

Canada is home to some of the most punishing winter conditions on the planet. The Mercedes-Benz Sprinter is engineered to extremes, so it's built to work right through anything mother nature can dish out. What better way to convince SBOs of that fact than to prove it. So, we did! The Arctic Drive was a 5,000-kilometre trip across some of the harshest arctic conditions in North America. We put the Sprinter to the ultimate cold-weather road trip as we trekked through the frozen highways of the Arctic Circle. The entire adventure is chronicled on the Arctic Drive website, complete with course map, journal entries, stunning photography, and an incredible documentary-style video series.

Goosebumps! That's what you experience when you visit the Arctic Drive website. This interactive experience breaks down each leg of the journey with imagery, descriptions, and video.

Fueling the Arctic Drive effort was a massive social campaign that detailed the trip and invited the audience to experience the expedition for themselves.

In addition to a full social push, the Arctic Drive campaign was also promoted through other various digital media, including display banners and website promos.

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